About the course

You don’t need to be an influencer or spend hours chasing likes to grow your real estate business on Facebook. What you do need is a simple, authentic strategy that turns your everyday posts into meaningful conversations and those conversations into clients and referrals. In this course you'll learn the foundational building blocks of creating a connection based referral business through Facebook.   ✅ Use your personal page to build trust and visibility (without feeling “salesy”) ✅ Create content that connects, engages, and sparks real conversations ✅ Understand the algorithm so more of your ideal clients see your posts ✅ Implement daily engagement habits that keep you top-of-mind in your sphere This course is designed for real estate agents who want to show up authentically, connect with their audience, and turn social media into one of their most powerful sources of business. By the end, you’ll have the foundational blocks to start growing a relationship based business that generates referrals without scripts, gimmicks, or endless scrolling. *According to the Iowa Real Estate Commission, online/self-paced courses must be completed within 6 months (180 days) from the date of purchase, based on your purchase date. This course will expire 180 days from the purchase date. Please review the full School Policy before purchase.

Michelle Ternes Instructor & Founder, Do the Dang CE

Michelle Ternes has built a real estate business on relationships, not algorithms. With over a decade in the Des Moines market and 200+ homes sold, she knows that the agents who win long-term are the ones people actually want to call. Social media should be one of the easiest places to build those relationships. Most agents make it harder than it needs to be by chasing content trends instead of genuine connection. This course cuts through that and gets straight to what actually generates referrals: showing up consistently, communicating like a real person, and building trust before anyone needs an agent. Michelle serves as Director of Agent Development at Boutique Real Estate and coaches agents across the country on lead generation and sustainable business growth. She has seen what works and what wastes time. She brings the same standard here: do the dang work, learn something real, and leave better than you came.

Curriculum

4 Chapters · 9 Lessons

  1. 1
    1. (Included in full purchase)

      Course Video

  2. 2
    1. (Included in full purchase)

      Section 1 Exercise

    2. (Included in full purchase)

      Section 2 Exercise

    3. (Included in full purchase)

      Section 3 Exercises

    4. (Included in full purchase)

      Top 10 Conversation Boosting Content Tips

    5. (Included in full purchase)

      Identifying Your Avatar Worksheet

    6. (Included in full purchase)

      Sample Time Blocking

  3. 3
    1. (Included in full purchase)

      Final Quiz

  4. 4
    1. (Included in full purchase)

      Iowa Real Estate License Verification

Stop Posting Randomly. Start Growing Strategically.

Don’t just check the CE box—gain a skill you’ll actually use.

$10.00

Enroll now